The Truth About Leads
By Dan McDade
Onsei, an independent publisher of B2B business books, is pleased to announce the January 2011 release of The Truth About Leads, a practical, easy-to-read book revealing little-known secrets that help B2B executives focus lead-generation efforts, align sales and marketing organizations and drive revenue.
Written by prospect development expert Dan McDade, The Truth About Leads debunks traditional thinking while uncovering
the truths that lead to additional, larger and more profitable wins for your organization. Readers will come away with
insight and understanding on the problems that exist in the world of lead generation and qualification, and prospect
nurturing; the causes of these issues, including misalignment between marketing and sales; and the cost of not addressing
broken processes and keeping those involved accountable. Dan completes this anecdote-filled tome with the top-10 actions
B2B execs can take today to improve revenue results.
Printed in the U.S.A.
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Onsei is an independent publisher specializing in the publication of B2B business books. Publication services include editing, production, distribution, warehousing and marketing. For more information, please contact info@onsei.net.